fashion photoshoot

Fashion Shoot Essentials: Hiring a Stylist

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Handling a fashion brand means that you are in the business of making people look and feel good. From dresses to shoes and jewelry, a fashion brand thrives in the aesthetic tastes and enthusiasm of your target market. This is why your campaign materials—from TV commercials to print ads—are supposed to look flashy, aesthetically pleasing, and stunning in general. To pull this off, you should have a theme for the campaign. This will ensure that the messaging and look of your materials, regardless of the platform, will be uniform. While you have a sense of style and you have applied it to some of your materials, it also matters that you get views from outsiders.
This is why you need to get a stylist for your fashion shoot. A third-party stylist might have treatments and fashion philosophies that complement those of your brand. But hiring one can be challenging. Here are some of the guidelines worth looking into:

Have a budget

Stylists, for starters, can be expensive. Well, that will depend on their years of experience and network. You can lean toward experienced ones, but consider the newbies; they can be affordable regardless of their skills. While creating the budget, consider other areas of your shoot: the photographer, the studio, the provider of high-end jewelry, and the models. That way, you will be able to identify your priorities. When you know your preferences, it will be much easier for you to budget and make sound financial decisions.

Research on their creative direction

While it is essential that your stylist will offer new points of views, it is also crucial that you determine if they have the same tastes as yours. This is something that you can do by looking at their portfolio. You will be able to see the brands that they have worked with, thus circumventing conflicts of interest. You can ask about the photographers that they have worked with.

Collaborate with them

hair and makeup stylists
When you hire a stylist, you do not just give them the entire styling job. You will still call the shots, but that does not mean that you will not provide your creative input. You will need to collaborate with them. Otherwise, the stylist will own the theme. Stylists are willing to cooperate with their clients, so be open. Hear their suggestions before you cancel them. Better yet, be specific with your instructions to avoid conflicts and problems along the way.

Draft your contract

You will need to protect yourself from specific issues, so what you should do at this point is to come up with a contract. Let them read your provisions and hear their objections and see if there are other things that you can do to help them and make the deal beneficial to both parties.
Hiring a stylist can be one of the best decisions that you will make for your fashion brand. Their creativity and skills when it comes to aesthetics will surely be of great help. An outsider’s point of view could provide you with things that you never thought you would need.

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