The success of an online retail store depends on many factors. To survive in the competitive world of eCommerce, online shopping portals must have compelling content that will describe how their products and services will address their customers needs. However, how a customer’s buying behaviour can also be influenced by many other factors and one of these is how the product looks on the website.
Attempting to handle photo-editing tasks in-house can be a challenging and intimidating task, especially in the absence of the necessary skills and knowledge of photo-editing techniques necessary in creating high-quality images. This is why product photo editing services are immensely beneficial to eCommerce stores.
Companies that offer professional photo editing services are equipped with tools and techniques that can help provide online store owners with stunning images that they can use on their websites.
Below are reasons why photo-editing is important for eCommerce websites.
Visitors Tend to Look at the Images First
When a customer visits a website, the first thing that they would usually do is check if the product looks good or fits what they have in mind. Photo-editing helps makes images more attractive and bright, so they can draw the interest of a customer. Undergoing the photo-editing process removes flaws which help enhance a product’s appearance and appeal.
Visitors Can Only See the Product, Not Touch It
Unlike physical stores, customers can only view the product’s image in an online store. Visitors won’t be able to touch or test the product. A high-quality image will encourage visitors to know more about it. If visitors like what they see, they would next view the description and features of the product. And, if visitors feel like the product fits what they’re looking, they are likely to place an order.
Visitors Skim Through Unattractive, Dull Images
One of the mistakes that other online shops often commit is using pictures of products that lay flat on a surface or hang on a wall. If a product looks unattractive or boring, there is a great chance that customers would skip looking at the product, resulting in a missed sale opportunity. Photo-editing techniques, like the ghost mannequin or hollow man effect, helps increase an image’s appeal by enhancing the shape of a piece of garment or jewellery. Other photo-editing services include:
- Background editing
- Photo shadow effects
- Colour Correction
- Photo Cleaning
- Image Composing
- Removal of distracting elements
- Exposure and lighting adjustment
Attractive Photos Helps Increase Site Visits and Sales
Part of a good marketing strategy is to invest in high-quality images. A high-quality photo helps strengthen the marketing strategy of a website, making it more authentic and believable.
Professional photo editing services help increase website traffic and boost brand reputation. Sometimes, a well-edited image can influence a customer’s buying decision more than a well-written product description can. Striking, well-edited photos leave a lasting impact on the customers’ mind, which can also influence brand perception. They entice visitors to visit the website more often and may lead to sales.
Business owners are encouraged to invest some money into photo-editing services. Improving how one’s products and services would look on their website will go a long way, improving brand awareness and sales, rather than settling for unedited, raw images that may go unnoticed.