Every year is different for those who rely on search engines to market their websites and products. While most people know only of several Google algorithm updates based on how major and popular they are on the news, the actual numbers are actually much more significant: about 500 to 600 algorithm changes each year. Google doesn’t exactly announce every single update, and it’s not always open or clear when they do.
How you update and optimize your website is largely affected by such updates. One mistake can send your ranking on search plummeting and expose your site to penalties. But some things don’t change, such as the effectiveness of targeting your local market.
Going Local
Going local in geo-targeting is still highly effective. Smaller businesses get more traffic if they know how to play to their strengths, and one of the most obvious ones is marketing to a local audience. It’s not much use to you if you do shotgun marketing. Focus on your niche, understand their needs and behaviors, and make them happy.
Using PPC
Depending on how much exposure you want to have and how soon, and of course how much you’re willing to pay your search engine optimization specialists, you can benefit from Denver PPC, or pay-per-click advertising. C1-partners.com says that your ads get more frequent exposure to more people, but you only have to pay every time someone clicks on an ad. Your SEO specialist can give you a review of how many of those clicks turned into conversions, enabling you to tailor your marketing activity based on such numbers.
Relying on organic
You may also rely on organic movement on rankings. While there are SEO specialists promising a faster means to gaining higher rankings on search, relying on organic ways is still the preferred option, as it is more realistic and is quite possibly all legal. Don’t risk getting a penalty or ban by believing promises that are too good to be true.
Make use of these timeless SEO tactics to increase your site visibility and in turn increase your profit margin.