Security guards serve other purposes above the primary one of ensuring the safety of a premise. Since they are the first people customers and clients interact with, they automatically act as agents of customer service for your business.
Security as a tool for improving customer service
Competent security personnel gives clients and employees a sense of security. They prevent crimes from happening by ensuring only trustworthy people get into your premises. Notably, thieves and robbers will think twice before targeting a guarded premise.
In the case of a crime, security officers take charge in handling the breach without disrupting operations in your business. As a result, they give you and your employees peace of mind so that you can focus on efficient service delivery to customers.
Security guards as customer service agents
The first person that customers come into contact with on entering your premises is the security guard. Whether or not the security officer can communicate effectively to the customers depends on the scope of their training.
Hence, when hiring, it is ideal to go for guards with excellent communication and relations skills above the necessary guarding skills. A custodian who communicates clearly, handles complaints professionally, and smiles at the customers, will garner customers’ confidence for your business.
Technology savvy security guards
Thanks to advancements in technology, you can automate and streamline most of your business operations. The same applies for your security procedures.
The last thing you want is customers crowding at the entry of your premise because of very slow security procedures. Look into the automating log in entries and search procedures, and hire personnel who are competent in handling the technological equipment and devices.
Furthermore, staying up to date with technology will give a competitive edge.
Do not go for good security guard training services, go for exceptional training services. Exceptional security guard training from firms like RAM Training Services in Gold Coast will equip your security personnel with the soft skills that keep your customer service at the top.